Adlib Software | North America, remote | Full time | Reports to the Chief Commercial Officer
About Adlib
Adlib is the document-to-decision engine for regulated industries. Our AI agents turn the documents and emails work arrives as into accurate, auditable decisions, with every value traced to its source. In September 2026 Adlib acquired Paperbox, the mail-to-decision engine for insurance, trusted by more than 100 European insurers. Together we serve a global customer base across insurance and other regulated industries, backed by Diversis Capital.
The role
We are hiring a VP, Global Marketing to lead marketing across North America and Europe. You will own marketing-sourced pipeline for insurance and marketing’s retention and expansion targets for our installed base, lead the brand through the next phase of the company’s evolution, and build the North American demand engine on a proven European playbook. You are quantitative and data driven: every program has a number, every dollar has a return. You will run an AI-powered marketing function, using the latest AI tools across content, campaigns, outbound and operations, and bring creative energy to a category where most vendors sound the same. You will lead a senior team spanning marketing operations, field marketing in North America and Europe, and GTM engineering, and partner closely with Sales, Product and Customer Success.
What you will do
- Pipeline: own marketing-sourced pipeline, coverage and conversion targets for insurance, globally
- Installed base: own marketing’s retention and expansion targets for customers outside insurance; customer, partner and lifecycle marketing that supports renewal and growth
- North America: build the demand engine, field and event led, replicating the European playbook that won our first 100 insurers
- Data driven: run marketing on the numbers; test, measure and reallocate spend to what converts
- AI-powered marketing: run the function on the latest AI tools, including Claude and Regie.ai, across content, campaigns, outbound, account intelligence and reporting; more output per person, measured
- Creative: bring distinctive ideas to campaigns, events and content; make Adlib and Paperbox the brands buyers remember
- Brand: lead the global brand transition to an insurance-led, agentic company for regulated industries; land one brand architecture across Adlib and Paperbox and one web presence that serves every customer segment
- Positioning: steward company and solution messaging; ensure consistent execution across regions, channels and sales enablement
- Team and budget: lead and develop the global team; own the marketing budget and its return
- Measurement: run one funnel from first touch to close; report pipeline, coverage, cost per opportunity, win rate and installed base results to the executive team and board monthly
What success looks like: first 90 days
- Know the product: Adlib and Paperbox, what we sell, to whom, and why we win
- Know the customers: time with insurance and installed base accounts, Sales and Customer Success
- Know the funnel: what is working and what is not, by