At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
The Sr. Global Marketing Event Specialist will be responsible for all aspects of organizing, managing, strategizing, and overseeing virtual and in-person, internal, user conferences and events. This individual will plan, execute, research, measure and work cross-team. The Sr. Global Marketing Event Specialist will create programs that align with Instructure’s strategic initiatives to drive customer advocacy, adoption, retention and expansion through Instructure’s global events.
The Sr. Global Marketing Event Specialist will serve as the company expert in the areas of standard concepts, practices, and procedures. In coordination with the Director of Events they will also be responsible for creating a plan and budget for their area of expertise.
This position is a fully remote position with travel to the main office in Salt Lake as well as to each event during the year.
Responsibilities
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Support strategic development of marketing event programs that reinforce the Instructure brand, develop qualified leads, strengthen and expand customer relations
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Oversee all aspects of program and event execution for both internal and external programs such as user conferences, employee events, trade shows, special events and other programs related to marketing initiatives.
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Strategizes and coordinates all event communication and messaging
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Coordinates detailed event logistics
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Develops scalable processes for their area of expertise
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Evaluates and reports on KPI's
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Monitors event budgets and assists with the negotiation of all necessary contracts
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Researches and assists contracts for all necessary speakers and entertainers
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Communicates key event information to the organization
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Monitors and manages expenses associated with each event
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Responsible for post-event analysis, and lead conversion reports ensures that proper personnel have been scheduled to adequately work the events
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Works with internal and external teams to develop event agenda based of company strategy and customer needs
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Sets communication strategy for the event segmentation lists
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Assist in the development and regular reporting of meaningful metrics that help improve the efficiency of the events and sponsorships function and demonstrate the value of Instructure’s investments in marketing events
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Oversee vendor selection process and evaluate vendor relationships for their service quality, value, and cost effectiveness
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Help identify and develop projects designed to improve event processes, increase event management efficiency, reduce cost and increase event engagement
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Leverage market awareness and industry best practices to recommend and facilitate innovative solutions on event programs and execution, including refining existing programs and establishing new events and initiatives
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Coordinates detailed event logistics.
Skills/Experience
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1+ years’ experience in event/field marketing and project management
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Experience marketing B2B high-tech products/solutions
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Experience using SFDC
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Some travel required for trade shows