About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Senior New Business Manager do at WPP Production?
The role
The Senior New Business Manager plays a critical role in driving growth for WPP Production, leading complex, high-value opportunities end-to-end and shaping how we respond to and win new business.
This is a strategic and creative role, responsible for defining the narrative, positioning and overall solution behind each pitch. You will take ownership of how we translate client challenges into clear, differentiated and commercially compelling responses.
Working closely with senior stakeholders across WPP Production and the wider WPP network, you will lead the development of integrated proposals — bringing together strategy, operations, creative and production into a single, cohesive story.
You will also help shape the strategic approach for each opportunity, ensuring the structure, messaging and positioning reflect WPP Production's proposition and competitive advantage. You will balance creative thinking with commercial understanding — clearly articulating how our operating models work, why they are effective, and the value they deliver for clients.
This is an opportunity to work on some of the most exciting and complex opportunities in the industry, with real influence over how we position ourselves and how we win.
Key areas of responsibility
- Lead and own high-value opportunities end-to-end, from initial brief through to submission and presentation
- Define the pitch narrative, positioning and "red thread", ensuring a clear, compelling & cohesive story throughout
- Design and articulate client solutions, including operating models and value propositions, clearly demonstrating how they work and the value they deliver
- Translate complex inputs into clear, structured and persuasive client-facing responses
- Lead the development of high impact written content, including pitch decks, RFI/RFP responses and presentations, owning the narrative across all content
- Present and support client-facing sessions, including credentials presentations and pitch meetings
- Lead and align senior stakeholders around a single, cohesive response
- Build