Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role
Demandbase is looking for a Senior Manager of Events to own high-impact event programs that bring our customers, prospects, partners, and GTM teams together. This role will lead the strategy and execution for user summits, trade shows, and field events that build Demandbase awareness, deepen customer relationships, and drive measurable pipeline and revenue impact.
What You Will Be Doing
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Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals. Use performance data and cross-functional leadership input to shape programs, stay hands-on through execution, and own results and ongoing improvements.
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Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan.
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Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
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Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.
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Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact.
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Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.
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Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up.
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Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.
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Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently.
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Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks.
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Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs.
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Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events.