Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.
Overview
As the Senior Growth Marketing Manager, you are responsible for spearheading Rithum’s digital advertising efforts and driving efficient client acquisition across online channels, with a strong emphasis on B2B Google search engine marketing (PPC). You own performance marketing strategy and execution end to end, partner with creative, product, and analytics teams, and are accountable for ROI, client acquisition, and revenue growth targets.
At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.
Responsibilities
Paid Media Strategy & Execution
- Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
- Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
- Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
- Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
- Deep understanding of content strategy for paid media and be able to work cross-group collaboratively with the content team and/or agency to outline and deliver needs.
Search Platform Management
- Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
- Manage the creation of large keyword lists and tie them consistently back to the overall SEM strategy.
Testing, Analytics & Optimization
- Monitor KPIs including click-through rate, conversion rate across each funnel stage, cost per acquisition, return on ad spend, and lifetime value, and take proactive action to improve campaign performance.
- Conduct A/B and multivariate testing on ad variations, messaging, and targeting parameters to maximize campaign effectiveness.
- Use data-driven insights to identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages.
- Conduct deep-dive analysis to answer specific business questions, uncover insights, and recommend improvements to digital marketing strategies and tactics.