About the role
Scality is looking for an experienced Demand Generation Campaign Manager to own our global campaign program. You plan, launch, and optimize the campaigns that generate qualified leads and opportunities across our enterprise and mid-market go to market in the Americas, EMEA, and Asia Pacific. This is a hands-on role for a marketer who thinks strategically. You take a pipeline target, decide how to reach it, and run the campaigns that get there. You hold yourself to the numbers: leads and opportunities generated, conversion by stage, cost per lead and per opportunity, and channel efficiency. Most of the work is digital. You also run the campaigns around our webinars, trade shows, and partner programs, from promotion to lead follow up. The main challenge is generating demand in a market that is changing fast. Buyers increasingly get their information from AI tools rather than the channels marketers have relied on, and gated content and volume downloads are losing their effect. This role needs the creativity to build demand where the old playbooks no longer work.
You own the campaign function in an international marketing team. You work closely with the Head of Growth, who runs paid media, SEO, and web, and with marketing operations and nurture. You work with the AMER field marketing manager and the EMEA regional marketing team on campaigns for their events and partner programs, and with product marketing on messaging and assets. You also work with sales, SDR, and partner teams in every region.
What you will be doing