About Us - CloudMasonry
CloudMasonry is a full-service Salesforce consultancy with multi-cloud expertise, serving enterprise clients through onshore, collaborative teams. Senior consultants shape the solution, and we were the first Salesforce consultancy to build AI into a complete delivery methodology, where it keeps requirements, documentation, and reporting moving so our teams spend more time with clients.
With offices in the US and UK, 65+ consultants holding 350+ Salesforce certifications, 559+ completed projects, a 4.9 CSAT, and an 89% repeat-client rate, CloudMasonry works with enterprise clients on their most complex Salesforce programs.
About the Role
The Salesforce Marketing Automation Consultant will be responsible for new platform implementations and ongoing support for client campaigns across Salesforce Marketing Cloud Engagement, Account Engagement (formerly Pardot), and Marketing Cloud Next. This position is part of a client-facing team with a primary focus on the hands-on execution of high-quality marketing automation solutions.Travel requirements are contingent on client needs and may range from approximately 25% to 50%.
Coordinate New Platform Implementation:
Engage with business stakeholders to gather requirements, convert them to technical designs, and implement solutions while collaborating across technical and business areas.
Support clients through platform transitions and migrations (e.g., SFMC to Marketing Cloud Next), ensuring continuity of campaigns and data integrity.
Manage marketing-to-CRM connectors and their sync criteria relationships with Salesforce CRM.
Employ best practices for subscriber and data management, including custom preference centers and email regulations.
Gather and translate business requirements into a technical solution and implement the solution in an accurate, efficient, and reliable manner
Provide ongoing platform support and client enablement:
Execute marketing automation, email marketing, and content strategies for campaign execution, leveraging Agentforce and Einstein AI capabilities.
Code, configure, test, and debug Cloud Pages, landing pages, and microsites.
Build native forms for lead capture using progressive profiling to sync data to Salesforce CRM.
Support campaigns with custom SQL queries, automations, and comprehensive customer journeys.
Email Studio: Develop HTML- and AMPscript-based dynamic templates that follow web accessibility guidelines.
Leverage AMPscript, HML, SSJS, and jQuery for advanced web and email personalization.
Journey Builder: Deliver multi-channel communications and complex triggered automation flows.
Automation Studio: Manage SQL queries to segment audiences and power marketing campaigns.
Salesforce Flows: Build and manage record-triggered and scheduled flows for Marketing Cloud Next.
Mobile Studio: Create and deploy MobilePush and MobileConnect SMS campaigns.
Additional Responsibilities:
Configure API integration to trigger email communication (triggered sends) utilizing SSJS, AMPscript, REST, and SOAP API integrations
Develop advanced segmentation, reporting and analytics, and data configuration
Translate business and marketing challenges into well-designed solutions
Stay current with rapidly developin