Job Summary:
We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.
Key Responsibilities:
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Strategic Planning and Execution:
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
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Team Leadership and Department Development:
Build, lead, and mentor a high-performing digital marketing team.
Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
Foster a collaborative and innovative team environment.
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Lead Magnet Development:
Design and implement effective lead magnets to attract and convert prospects.
Analyze performance metrics to optimize lead generation strategies.
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AI-Driven Marketing Practices:
Utilize AI tools and platforms to enhance marketing efficiency and personalization.
Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
Experience working with Clay.io much preferred
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Graphic Design and Branding:
Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.
Ensure consistency in branding across all digital platforms and marketing materials.
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Social Media Management:
Develop and implement social media strategies to increase brand awareness and engagement.
Oversee content creation, scheduling, and community management across all social platforms.
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Content Creation and Visual Enhancement:
Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
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Google/Linkedin Ads and SEO Management:
Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
Implement SEO best practices to improve organic search rankings and website visibility.
Linkedin Advert experience
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Website and Email Marketing Oversight:
Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation
Manage website content and functionality, ensuring an optimal user experience.
Develop and execute email marketing campaigns to nurture leads and engage customers.
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Analytics and Reporting:
Monitor and analyze the performance of digital marketing campaigns using analytics tools.
Provide regular reports to senior management, offering insights and recommendations for improvement.
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Outbound Marketing:
What is an effective outbound marketing strategy
What software/CRM would you use
What multiple-channel approach and different software would you recommend
What would you automate to improve efficiency