Inbound Sales Performance Leader
Location: Remote.Candidates must be available during U.S. Pacific business hours and possess excellent spoken and written English.
Employment Type: Initial 90-Day Performance Engagement (Contract), with the opportunity to transition into a long-term role based on results.
Help Great Salespeople Become Elite
About TurFresh
TurFresh is the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states.
For over 26 years, we’ve focused on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships. Every interaction, from the first call to ongoing service, is designed to earn trust and deliver long-term value.
We continuously improve how we sell, coach, operate, and serve by embracing AI, testing new ideas, and holding ourselves accountable. We value curiosity and a commitment to getting better every week.
Through our TurfRescue initiative, we make regular donations to animal shelters and rescues, supporting the care of dogs and helping the organizations that protect and rehome them.
Our sales team isn’t broken.
They’re successful, highly coachable, and committed to continuous improvement. They voluntarily attend weekly training, embrace feedback, and actively seek coaching because they want to become exceptional at their craft.
We’re looking for someone who shares that mindset.
Your Mission
Improve our inbound sales team’s conversion rate.
Everything else, including coaching, accountability, role-playing, call reviews, AI insights, training reinforcement, and performance management, exists to accomplish that goal.
About the Opportunity
This role begins as an Initial 90-Day Performance Engagement because we believe leadership should be demonstrated through results, not resumes or titles.
At the end of the engagement, the question should be simple:
Did our sales team improve because you were here?
If the answer is yes, we’ll want to continue building together in a long-term leadership role.
Our Sales Model
Every customer begins as an inbound inquiry.
Customers have already expressed interest before speaking with our team.
Sales consultants educate, qualify, quote, and close customers entirely over the phone.
Field technicians verify measurements and perform the work. They do not sell.
Marketing generates demand. Sales converts demand.
Our business is different from most home service companies.
We are not trying to generate more leads.
We are focused on converting more of the opportunities we already earn.
What Makes This Opportunity Different
AI-assisted call analysis
Weekly coaching reports
CRM dashboards
Sales scorecards
Standard operating procedures
Structured onboarding
Weekly sales workshops
KPI reporting
TurFresh has been in business for more than 26 years, but we don’t operate like a company that’s satisfied with the status quo.
We’re constantly refining how we sell through AI, call analysis, operational feedback, experimentation, evolving sales playbooks, and continuous learning.
You’ll join a company that already has a strong operating foundation, including:
We don’t expect you to arrive with a canned methodology.
We expect you to learn our business quickly, contribute ideas, reinforce what works, challenge what doesn’t, and help us continuously improve how we coach and how we sell.