A women-owned and women-led marketing agency built on the HighLevel (GoHighLevel) platform is seeking a skilled HighLevel Automation and Integrations Specialist to join its operations team. The agency manages a growing portfolio of client sub-accounts across real estate, mortgage, home services, moving companies, and other industries.
This is a technical operations role that goes well beyond executing predefined tasks. The right candidate can take a business process or desired outcome, ask the right discovery questions, identify the triggers, conditions, data requirements, integrations, dependencies, and edge cases, and translate all of that into a clear technical specification and build plan. From there, they build it — in HighLevel and across connected platforms — and document it clearly enough that the delivery team can maintain it.
You will work directly with the Director of Operations and a Philippines-based delivery team. Clear documentation is not optional here; it is a core deliverable.
What This Role Requires Above All Else
The most important competency for this role is the ability to translate business logic into a buildable technical system. The right candidate does not need every workflow handed to them step by step. They start with the business goal, identify what is missing, and design the architecture that supports it.
- Asks the right discovery questions before beginning any build
- Maps business processes into triggers, conditions, branches, actions, waits, exit criteria, data requirements, and integrations
- Identifies missing information, dependencies, conflicting requirements, edge cases, and failure points before implementation begins
- Defines what data must exist, where it comes from, how it is stored, and how records are matched or deduplicated
- Creates a clear technical specification and build plan that another team member can understand, test, and maintain
- Recommends the simplest reliable solution rather than defaulting to the most complex tool
- Plans for testing, error handling, monitoring, and handoff, not only the expected path
Core Technical Skills
HighLevel / GoHighLevel / LeadConnector
- Minimum 2 years of hands-on experience at the agency level, not only inside a single business account
- Workflows, triggers, pipelines, opportunities, custom fields, custom values, and tags
- Snapshots, sub-account management, user roles, and SaaS versus standard sub-account configurations
- Email builder, templates, and Handlebars or custom value logic, including known limitations and workarounds
- Forms, surveys, funnels and websites, calendars, and domain connection
- Experience with HighLevel AI features (AI Studio, Conversation AI) is a strong plus
APIs and Integrations
- Reads API documentation and builds integrations from it independently
- REST APIs, authentication (API keys, OAuth), webhooks (inbound and outbound), JSON payloads, pagination, and rate limits
- HighLevel / LeadConnector API (v2)
- Designs integrations that prevent duplicate records, including storing external IDs in custom fields and upserting
- Advanced Zapier and Make (Integromat): multi-step scenarios, webhooks, filters, paths, and error handling
- Knows when no-code tools are sufficient and when a custom script or small service is the better choice
Scripting and Automation
- Working proficiency in Python and/or JavaScript (Node.js)
- Data transformation: CSV and JSON processing, deduplication, mapping, and enrichment
- Experience with Google Sheets / Drive APIs and the Asana API
- Strong habits around credential security, version control (Git), and documented code
AI Tools and Model Context Protocol (MCP)
- Understands MCP: can set up and configure MCP ser