Digital Marketing Account Manager – Local SEO & Google Business Profile
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Account Manager to manage and optimize digital marketing performance across a portfolio of approximately 15–20 client accounts.
This is a hands-on, execution-focused role with a strong emphasis on Google Business Profile (GBP) optimization, Local SEO, client account management, and performance reporting.
You won’t simply recommend marketing strategies—you’ll personally execute optimizations, analyze local search performance, present results to clients, and identify opportunities to improve visibility, retention, and account growth.
This role is ideal for an experienced digital marketer who combines Local SEO expertise with strong client-facing account management skills.
What You’ll Own
Google Business Profile & Local SEO
- Manage and optimize Google Business Profiles (GBP) across multiple client locations
- Execute Local SEO strategies to improve local search rankings and visibility
- Optimize key local ranking factors, including:
- Citations
- NAP consistency
- Reviews and reputation signals
- Business profile accuracy
- Local search presence
- Monitor local search performance and identify optimization opportunities
- Implement improvements directly rather than only providing recommendations
- Continuously evaluate performance and adjust tactics based on results
Client Account Management
- Independently manage approximately 15–20 client accounts
- Own accounts from marketing execution through reporting and client communication
- Maintain consistent client communication and follow-up
- Lead monthly client meetings and performance reviews
- Clearly explain results, insights, challenges, and recommended next steps
- Build strong client relationships while maintaining accountability for marketing performance
Reporting & Performance Analysis
- Prepare clear, concise monthly marketing performance reports
- Analyze Local SEO and digital marketing performance data
- Translate marketing metrics into actionable recommendations
- Pull and compile data from internal platforms and marketing tools
- Track account performance and identify areas requiring attention
- Communicate performance insights clearly to both clients and internal leadership
Marketing Tools & Technology
- Select and manage the tools required to execute and measure digital marketing campaigns
- Evaluate existing tools for effectiveness and efficiency
- Research and recommend new marketing technology when appropriate
- Quickly learn new software and reporting platforms
- Extract and interpret relevant marketing performance data independently
Retention & Account Growth
- Monitor client performance and satisfaction to support strong retention
- Identify potential upsell and account growth opportunities
- Recognize account risks early and proactively address performance concerns
- Support white-glove client accounts with marketing execution and reporting
- Provide marketing data and insights to leadership when required
Internal Collaboration
- Coordinate with in