Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI). The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. This program, BrightLife Kids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.
As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.
Explore our impact:
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Website: brightlife.kids/ca
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Instagram: @brightlifekids
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LinkedIn: linkedin.com/showcase/brightlife-kids/
Responsibilities:
Strategic Marketing and Partnership Strategy:
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Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
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Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
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Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
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Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
Community Outreach and Engagement/Health Education/Health Promotion:
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Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
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Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
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Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
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Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to alig