Headquarters: Remote, USA
Help empower our global customers to connect to culture through their passions.
Why you’ll love this role:
StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to StockX — not just as a category, but as an expression of identity, culture, and global trends.
We are expanding how apparel culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it.
The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.
You will act as:
- The internal authority on the first-hand and second-hand apparel ecosystem
- The external face of StockX to apparel sellers, creators, designers, and community leaders
- The architect of the apparel go-to-market playbook for this new initiative
This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.
What You’ll Do:
Own the Apparel Category End-to-End
- Define and execute the growth strategy for apparel within the platform
- Own category-level performance across supply, engagement, and revenue
- Establish quarterly goals, leading indicators, and operating rhythms
Be the Market & Culture Expert
- Maintain deep, current knowledge of apparel culture, including:
- Key sellers, creators, designers, brands, and retailers
- Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.)
- Seasonal drops, brand dynamics, collaborations, and cultural moments
- Pricing dynamics, liquidity, and resale economics
- Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions
Supply & Creator Acquisition
- Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
- Personally recruit and onboard flagship sellers who set the tone for the platform
- Develop seller strategies that balance credibility, storytelling, and commerce
Commerce Strategy & Category Moments
- Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
- Partner with Category Marketing to design culturally authentic activations
- Experiment with new approaches and iterate quickly based on performance and feedback
Cross-Functional Leadership
- Work closely with Account and Partnerships Managers to scale seller acquisition and support
- Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
- Provide clear, actionable insights from the market to influence roadmap prioritization
Build the Playbook
- Document learnings, frameworks, and best practices that can be reused across future categories
- Help define what “great” looks like for category ownership at StockX
- Support hiring and onboarding as